Threads Users Falling Away in Large Numbers, Data Suggests

Source: Digital Trends - Link to Article by Trevor Mogg

According to recent data from analytics firm SimilarWeb, Threads, the Twitter-like app, experienced a significant decline in user engagement after its initial surge in downloads. While it garnered 100 million downloads in the first five days after launch, the number of daily active users on Android dropped from 49 million to 23.6 million within a week.

The decline in user engagement was also evident in the United States, with peak usage dropping from 21 minutes to six minutes between July 7 and July 14. Additionally, web traffic to Twitter decreased by 5% during the first two days of Threads’ availability, although it returned to normal levels in the following week.

SimilarWeb noted that Threads’ initial success was attributed to its connection with Instagram and users’ frustrations with Twitter. However, the app still faces challenges in gaining consistent user loyalty and competing with well-established social networks dominated by text posts and linked articles.

Adam Mosseri, the head of Instagram, which is owned by Meta, mentioned that Threads has been dealing with an increase in spam attacks, prompting the implementation of reading limits. While concrete limits have been imposed on Twitter, Threads may offer workarounds to users affected by the limits.

Despite the initial hype surrounding Threads, it remains uncertain whether the app will pose a long-term threat to Twitter. The close ties to Instagram and frustrations with Twitter contributed to its initial popularity, but the app now needs to focus on sustaining steady growth.

Disclaimer: The above blog post is a summary of an article from Digital Trends. For more details and the full content, please refer to the original article.